Marketing Delicious Plant-Based Eggs

The Brief

PURIS sells a simple product: pea protein powder. They make the highest quality protein in the pea protein world – all wrapped up in flawless packaging.

Puris wanted to capitalize on the egg selling market. Their question: why aren't there many sustainable alternatives to eggs? With that in mind, the scientists at Puris went to work and developed Acremade.

Acremade is an egg-based powder. Like magic, it only requires water to work -- and it's indistinguishable from the real thing. They knew that and wanted to showcase their product. The idea was to produce two videos, a testimonial ad and a branding ad, that would show people the Acremade difference.

The Solution

We laid out a series of storyboards to produce a testimonial video, brand awareness video, and tutorials on how to properly use the product.

Preparation is key. We gathered the necessary B-roll for both videos. In order to achieve all of this in a single-day shoot, we capitalized on recycling hgh-quality shots. We gathered footage from another Puris deck bring consistency to the branding video.

In the end, we were able to tell two stories with the same result: when you want plant-based eggs, go Acremade.

A Look Behind the Scenes

The crew sets up an overhead rig with a director monitor, along with proper lighting on the subject and a B cam operated on a gimbal to cut too.

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Camera Operator Sam gets a closer detail shot of the two talents, with a boom pole setup to capture rich audio and an Aputure light to provide more lighting on the talents faces