Transforming Keystone Design Build’s Digital Presence

The Brief

Keystone Design Build aimed to revitalize its online presence and marketing strategy to align with its mission to deliver high-quality, customized commercial construction projects. The goal was to create a comprehensive digital marketing plan to increase brand awareness, generate leads, and convert these leads into clients.

The company sought a robust approach to highlight its expertise in commercial, dental, and funeral home construction services. Keystone Design Build’s challenges included optimizing its website for user experience, increasing visibility through SEO and advertising, and creating engaging content to showcase its unique value propositions.

The Solution

A multi-faceted digital strategy was designed and executed to achieve Keystone Design Build’s objectives, focusing on the following key areas:

Google Ads Campaigns

• How: Leveraged location-based keywords such as "St. Cloud commercial construction" and "Minnesota design build" to target B2B audiences. Search and display ads were employed, complemented by remarketing strategies to re-engage past visitors.
• Why: Improved visibility among potential clients searching for industry-specific services, keeping Keystone Design Build top-of-mind.

Search Engine Optimization (SEO)

• How: Optimized the website with industry-specific keywords, local business directories, and high-quality backlinks. Regular content updates ensured relevance.
• Why: Enhanced organic search rankings made it easier for potential clients to discover Keystone’s services.

Content Creation

• How: Developed blogs about commercial design trends, construction tips, and project showcases. Social media posts included client testimonials and project highlights.
• Why: Built trust and authority, positioning Keystone as a leader in its industry.

Video and Photography

• How: Created professional videos and photography to highlight completed projects, client testimonials, and behind-the-scenes work.
• Why: Dynamic visual content improved engagement and demonstrated Keystone's attention to detail and craftsmanship.

Website Redesign

• How: Built a modern, mobile-friendly website with improved navigation, optimized for SEO and user experience.
• Why: Created a streamlined digital interface for potential clients to access information, enhancing engagement and lead generation.

Result

Keystone Design Build’s revamped digital strategy culminated in two significant deliverables:‍

Commercial Video:

A professionally produced video showcased Keystone’s expertise through project highlights, client testimonials, and behind-the-scenes footage. This video became a key asset for the company’s online marketing campaigns, driving engagement across social media and the new website.

New Website:

• User-friendly navigation tailored to B2B clients.
• Mobile optimization to ensure seamless browsing on all devices.
• Localized content pages targeting Minnesota and surrounding areas.
• Integrated lead generation tools and contact forms.