Finken’s Digital Rebrand: Enhancing Visibility and Customer Connection

The Brief

Finken sought to modernize its online presence and improve customer engagement by addressing challenges in website usability, content relevance, and digital marketing effectiveness. The goal was to create a comprehensive strategy that would enhance the brand’s visibility, generate leads, and solidify its position as a leader in water treatment, bottled water delivery, and HVAC services.

Finken’s legacy as a trusted service provider in Minnesota needed to be reflected in its digital footprint, requiring a refreshed website and a multi-channel marketing approach to better connect with residential and commercial clients.

The Solution

A multi-faceted digital strategy was designed and executed to achieve Finken's objectives, focusing on the following key areas:

Website Redesign

• How: Delivered a modern, user-friendly website optimized for SEO, mobile responsiveness, and improved navigation. Custom landing pages highlighted Finken’s core services, including water treatment, bottled water delivery, and HVAC solutions.
• Why: The new design enhanced user experience, making it easier for visitors to find information, explore services, and request quotes.

SEO Optimization

• How: Integrated primary and location-specific keywords like "Minnesota water softener services" and "St. Cloud HVAC maintenance." Built high-quality backlinks and ensured meta tags and descriptions were SEO-friendly.
• Why: Improved organic search rankings, making it simpler for potential clients to find Finken’s services.

Content Creation

• How: Created a content calendar to publish blogs, service updates, and customer success stories. Social media channels were used to share informative posts and engage the community.
• Why: Regular content updates established Finken as an authority in its industries and increased engagement.

Video and Photography

• How: Produced professional videos showcasing service highlights, customer testimonials, and team expertise. Captured high-quality photos for use on the website and social media.
• Why: Enhanced visual storytelling helped communicate Finken’s value and trustworthiness.

Google Ads Campaigns

• How: Launched targeted Google Ads campaigns with location-based keywords to attract leads for water treatment and HVAC services.
• Why: Drove immediate traffic and inquiries, complementing the organic SEO strategy.

Localized Service Pages

• How: Developed dedicated landing pages for key service areas to showcase local expertise and increase visibility in targeted regions.
• Why: Localized pages improved search engine performance and helped connect with specific communities.

Email Marketing

• How: Implemented email campaigns to re-engage existing customers and encourage reviews and testimonials.
• Why: Strengthened customer relationships and built credibility through positive feedback.

Result

The collaboration resulted in a complete digital overhaul with tangible outcomes‍

New Website Launch:

• Easy-to-navigate service categories for residential and commercial clients.
• Mobile-friendly design for enhanced accessibility.
• Clear calls-to-action driving inquiries and conversions.

Increased Visibility and Engagement:

• Higher search rankings for core keywords boosted website traffic.
• Professional videos and photos improved engagement across digital platforms.

Lead Generation Growth:

Targeted Google Ads and optimized service pages drove significant growth in inquiries, resulting in a measurable increase in leads and conversions.

Video Content Creation for Ads:

• How: Produced dynamic, engaging video advertisements for use across social media and Google Ads. These videos showcased key services, customer testimonials, and the company’s expertise in an impactful, visually compelling way.
• Result: Video ads significantly enhanced click-through rates and conversions, becoming a powerful tool in driving traffic to the website and increasing overall brand awareness.

Video Commercial