The Brief

Minnē Movers, a budding moving company based in Minnesota, approached Jive Media as an established enterprise aiming to expand its market presence and accelerate growth. To achieve their objectives, they required a well-rounded digital marketing approach that would elevate their online visibility and attract more customers to their services. 

Understanding the significance of a strong online presence, Minnē Movers entrusted us with the task of creating a robust digital marketing strategy encompassing organic search analytics, paid advertisements, and organic social media content.

The Solution

As digital creatives, we understood the importance of establishing a strong foundation for Minnē Movers' digital presence. Our multi-faceted approach involved the following key strategies:

SEO-Focused Website Revamp

 We started by designing and developing a fresh website for Minnē Movers with a strong emphasis on search engine optimization (SEO). By conducting thorough keyword research and optimizing landing pages, we ensured that the website ranked higher in relevant search results, boosting organic traffic.

Comprehensive Paid Ad Campaigns

To drive targeted traffic and maximize reach, we crafted compelling commercials and paid advertisements for Minnē Movers. Our team employed data-driven strategies to identify the most effective platforms and demographics for the ads.

Engaging Organic Social Media Content

Knowing the power of social media, we devised an engaging content strategy for Minnē Movers' organic social media channels. By creating valuable and shareable content, we fostered a sense of community and interaction with their audience.

Inbound Marketing Services

Leveraging inbound marketing tactics, we provided Minnē Movers' with valuable content, resources, and offers that resonated with their target audience. This approach not only nurtured leads but also boosted conversion rates and customer loyalty.

Backlinking with Meta

We implemented effective backlinking strategies, partnering with relevant and authoritative websites to improve Minnē Movers' online reputation. Additionally, we utilized meta tags and descriptions to enhance search engine visibility, further driving organic traffic.

The Result

The results of our collaboration with Minnē Movers' have been nothing short of remarkable. 

Over the course of just ten months, from September 2022 to July 2023, the company experienced substantial growth and performance improvements.

17% Increase in Average Search Position

15x Increase in Google Search Impressions

138% Increase in Google Ads Conversions

3x Increase in Google Clicks

$17 Average Cost Per Conversion

Organic Search Sessions

Witnessed 4.2K organic search sessions, with an impressive surge of 28.24%, indicating a substantial increase in the website's visibility and search engine rankings. This contributed significantly to Minnē Movers' organic traffic and brand exposure.

Paid Ad Sessions

Boasted a remarkable growth rate of 21.26%, highlighting the success of our paid ad campaigns in reaching and engaging the target audience effectively.

Organic Social Sessions

Demonstrated a commendable increase of 16.19%, showcasing the impact of our engaging social media content and the brand's growing popularity among users.

Conversions

The culmination of our efforts in driving quality traffic and engaging content resulted in a total of 1.9K conversions. These conversions reflect not only successful lead generation but also a positive return on investment (ROI) for Minnē Movers.

The collaboration between Minnē Movers' and Jive Media exemplifies the power of a comprehensive and data-driven digital marketing strategy. By harnessing the potential of organic search analytics, paid advertisements, and organic social media content, we successfully helped Minne Movers expand its market reach, optimize website performance, and achieve significant growth in just under a year. 

The steady increase in organic search sessions, paid ad sessions, and organic social sessions, along with the notable number of conversions, serves as a testament to the effectiveness of our strategies in empowering a startup company to thrive in a competitive market.

‍

Wan't to know more? Check out this other work we did for Minnē Movers here!