Audio Video Extremes | Smart Home Tech Business Drives Sales With New Strategy

The Brief

Some businesses truly get it right… and AVX is one of them.

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The industry they operate in (smart home automation) is set to double in size in the next three years alone, projected to reach $114 billion by 2025 (source)

And that’s just the start. In the years to come complete home automation will become the standard. Lights will turn on as you pull into your driveway, your favorite song will start when you walk in your door, and your fridge will do the grocery shopping.

In addition to these industry trends, AVX has the business fundamentals to match. Strong technical leadership, expert technicals on staff, and a commitment to customer experience at the core of their brand experience. 

We love working with businesses that are kicking ass when we get there. We can pour gas on it.

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With AVX the foundational work was in place:

1. Modern website that conveyed quality and expertise. 
2. Inbound content strategy focused on the technical aspects of what they offer (i.e. trends in audio video, home automation, new products just released, etc..) 
3. Google PPC and organic social media channels.

Looking at the digital strategy in place, we worked on a plan to fill in the missing pieces, turning segmented channels into a cohesive customer acquisition process.

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The Solution

• Create compelling modern video:

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• Localize AVX’s inbound content and creative to gain awareness in markets they serve. 

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• Home tour video walkthroughs:

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• Create photo / video collateral showing AVX completed project:

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The Result

AVX now has a full, well-rounded strategy that works for them and drives their business.