Revitalizing Zablocki Roofing’s Digital Presence

The Brief

Zablocki Roofing, a trusted general contracting company based in St. Cloud, Minnesota, sought to modernize its online presence to better reflect its 25+ years of expertise in roofing and home improvement services. The objective was to create a user-friendly, informative, and engaging digital platform that would showcase their comprehensive services, highlight customer testimonials, and facilitate seamless communication with both residential and commercial clients.

The Solution

A multi-faceted digital strategy was implemented to revitalize Zablocki Roofing's online presence, focusing on the following key areas:

Website Redesign

How: Developed a clean, professional, and user-friendly website optimized for mobile responsiveness and search engines. The redesign featured clear navigation menus, detailed service pages, and an intuitive layout to enhance user experience.

Why: The updated design improved accessibility, allowing visitors to easily explore services such as roofing installation, roof repair, siding installation, windows and doors, gutter installation, roof snow removal, and roof cleaning. This facilitated informed decision-making and increased the likelihood of inquiries.

SEO Optimization

How: Conducted comprehensive keyword research to integrate terms like "roofing services St. Cloud MN" and "roof repair Central Minnesota." Optimized meta tags, headings, and content to enhance search engine visibility.

Why: Improved search rankings led to increased organic traffic, ensuring potential customers could easily find Zablocki Roofing's services online.

Content Creation

How: Established a content calendar featuring blog posts on topics such as "Roof Washing FAQ," "Should I Repair or Replace My Roof?" and "Having Problems with Your Gutters?" These articles provided valuable insights and addressed common customer concerns.

Why: Regular, informative content positioned Zablocki Roofing as an authority in the roofing industry, fostering trust and encouraging engagement.

Visual Storytelling

How: Produced high-quality photos and videos showcasing completed projects, customer testimonials, and the team's expertise. These visuals were utilized across the website and social media platforms.

Why: Engaging visuals highlighted the company's craftsmanship and commitment to quality, enhancing the overall brand narrative.

Localized Service Pages

How: Created dedicated service pages for key areas such as St. Cloud, Sartell, Sauk Rapids, and Waite Park. These pages detailed services offered in each location, emphasizing local expertise.

Why: Localized pages improved search engine performance and helped connect with specific communities, aligning with Zablocki Roofing's service expansion goals.

Google Ads Campaigns

How: Launched targeted Google Ads campaigns using location-based keywords like "roof repair St. Cloud MN" and "siding installation Sartell MN."

Why: These campaigns drove immediate traffic and inquiries, complementing the organic SEO strategy and increasing overall visibility.

Email Marketing

How: Implemented email campaigns to keep existing customers informed about seasonal promotions, maintenance tips, and service updates.

Why: Strengthened customer relationships, driving repeat business and generating referrals.

Video Ads for Marketing

How: Created dynamic, engaging video advertisements tailored for social media and Google Ads. These videos showcased roofing projects, customer testimonials, and the team’s dedication to high-quality service. The ads were strategically targeted to St. Cloud and surrounding areas.

Why: Video ads boosted engagement and significantly increased click-through rates, driving traffic to the website and enhancing brand awareness.

The Result

The comprehensive digital overhaul resulted in significant improvements:

• New Website Launch:
  • Streamlined navigation and service categories.
  • Mobile-friendly design for enhanced accessibility.
  • Clear calls-to-action increased inquiries and conversions.
• Increased Visibility and Engagement:
  • Higher search rankings for targeted keywords boosted organic traffic.
  • Professional visuals and informative content enhanced engagement across digital platforms.
• Lead Generation Growth:
  • Targeted Google Ads and optimized service pages led to a measurable increase in inquiries.
  • Localized SEO connected Zablocki Roofing with more clients in its service regions.
• Enhanced Video Marketing Impact:
  • Video advertisements improved brand awareness and engagement.
  • Dynamic video content drove higher conversion rates and established Zablocki Roofing as a reliable and approachable company.

Commercial Video