AI reading tutor app implements cross-channel marketing strategy

The Brief

Watch how Amira Learning uses Iterable to transform their marketing.

Amira is an award-winning AI reading tutor for kids ages 5-10. Their app doubles the pace of reading growth and is growing in popularity.

They needed a back-end CRM strategy to serve as the backbone, delivering a captivating customer experience.

The Solution

We proposed a new strategy that would work for both home and school applications that would be completely compliant with COPPA (Children’s Online Privacy Protection Act):

1 | Integrate Iterable to get the right message to the right people at the right time

2 | Develop programs & messaging to increase parent and child engagement in the app

3 | In-app parent data for optimization

4 | Create a snapshot email to parents to update them on child’s progress

The Result

Amira uses their data to understand their customer base and send the appropriate app and email notifications when the time is right.