The Challenge
Zablocki Roofing had built a solid reputation through years of quality work in Central Minnesota, but their digital presence didn't match. Their outdated website lacked clear calls-to-action, they had no SEO strategy, and their Google Business Profile was incomplete. Competitors with stronger online presences were capturing leads that should have been theirs.
The Solution
Jive Media built a conversion-focused website with clear service pages for residential and commercial roofing, storm damage repair, and inspections. We implemented a local SEO strategy targeting high-intent keywords, optimized their Google Business Profile with photos and reviews management, and launched AI-optimized Google Ads campaigns with dynamic ad copy that adjusted based on weather events and seasonal demand.
The Results
Within four months, Zablocki Roofing saw their qualified lead volume triple. Their Google Business Profile moved into the local 3-pack for key roofing searches, and the AI-optimized ad campaigns delivered a cost-per-lead 40% lower than industry average.
"Jive completely changed how we get business. The phone rings consistently now and the leads are qualified — people who actually need roofing work done."
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