The Challenge
Keystone Design Build is a specialized construction company handling commercial, dental, and funeral home projects. Their existing website didn't effectively communicate their diverse capabilities or capture leads. They were relying almost entirely on referrals and needed a digital presence that could generate qualified leads for their specialized services.
The Solution
Jive Media built a custom website showcasing Keystone's specialized construction capabilities with dedicated service pages for each vertical (commercial, dental, funeral home). We implemented an integrated lead capture system with project-specific inquiry forms, added portfolio galleries with before/after imagery, and optimized every page for local SEO targeting construction-related searches in Central Minnesota.
The Results
The new website generated a 68% increase in qualified leads within the first quarter. The specialized service pages ranked well for niche construction searches, and the lead capture system provided clear attribution for every inquiry.
"The new website has been a game-changer for our business. We're getting qualified leads from people who already understand our capabilities."
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