Brand Refresh & Video Campaign for AVX

AVX, a technology company, had a brand identity that hadn't evolved with their product offerings. Their marketing materials felt dated, their video content was inconsistent in quality, and they were struggling to communicate their value proposition to a technical audience in a way that was both accurate and compelling. They needed a brand refresh that would position them as innovative leaders in their space.

Jive Media executed a comprehensive brand refresh including updated visual identity, messaging framework, and brand guidelines. We then produced a series of professional video assets — product demos, company culture films, and customer testimonial videos — all aligned with the new brand direction. The video content was optimized for distribution across their website, social channels, trade show presentations, and sales enablement.

The refreshed brand and video campaign drove a measurable increase in engagement across all digital channels. Trade show booth traffic increased significantly, the sales team reported that the new video assets shortened their sales cycle, and social media engagement rates doubled compared to previous content.